Arvind’s company officially launched this week, to a chunky piece in the Guardian, amongst others (loads of peeps I know seem to have been in the guardian this week).

I’ve mentioned before that Slingshot Studios is specialising in all-digital film production – and Arvind’s working with some cool folks, on some interesting looking projects (from the little I’ve seen). I imagine more will go up at the Slingshot blog (in due course).

I’ll be speaking to them at some point soon about blogging and movie making — will need to look into quite how successfully people have used blogs to market films of late — but the if the paridigmata that are the King Kong and Superman Returns blogs is anything to go by, I suspect film-goers do want to hear things straight from the movie makers mouths (although those examples are arguably atypical ;)).