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40% off Threshers Wine

Update: If you’re looking for the March/Easter promotion, click here!

More wine!Seriousla. Cool stuff. Full story on Hugh’s blog, but essentially Thresher’s is giving people 40% off wine and don’t think it’ll get far because it isn’t promoting it. Either they don’t know what a ‘blogstorm’ is or they didn’t count on Hugh’s blogmendous influence.

Download the coupon here and stock up. I’ve been meaning to get hold of some of Hugh’s geek wine (Stormhoek) and this is my chance!

And for the cynical amongst you who think that this is precisely Thresher’s plan, well, I don’t care! 40% off wine is big! Christmas season is coming! Oh — and spread the word. Please repost this. Everywhere.

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Posted in Viral.

8 comments

By Armand – November 24, 2006

8 Responses

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  1. howard says

    James.

    That’s true enough BUT you have to spend twice as much to receive the 1/3 discount. A bottle of Bolli at £17 is more palatable than 3 bottles at £60 to me. I don’t like to have to buy my champagne in volume! The calculation’s straight forward too, if you mix and match on the 3 for 2 and get the cheapest one for free you can spend quite a time compromising – not with the 40% deal. Nice and transparent, just how I like it.

    December 2, 2006, 12:00 am
  2. Sam says

    I work in a threshers and yes all vouchers are being honoured although they may start being funny about your email you write on them so be careful to put a buisness email address on them (doesn’t have to be real) oh and if u want 6 of the same bloody bottle ask 4 it from the back coz the shelves are a bugger to keep full!

    December 4, 2006, 4:51 pm
  3. Alison King says

    Give me a voucher

    December 6, 2006, 9:18 am
  4. carol pritchard says

    nnn

    December 7, 2006, 2:27 pm
  5. Paul Doc says

    This is no more than a very clever marketing ploy by Threshers. By offering us (general public) a percieved “hefty” discount that we believe we’re not entitled to, will ultimately always induce demand

    December 8, 2006, 11:00 am

Continuing the Discussion

  1. James Barbour : About that gift horse ... linked to this post on November 29, 2006

    [...] About that gift horse … It’s very nice, and quite shrewd, of Thresher to have dropped their 40% off voucher into the ether.  It’s giving the viral marketing geeks loads to talk about, and more than a handful of blogs have picked it up.  But hang on a mo.I live a few doors down from a Thresher – but no, before you ask, that’s not why we bought the house.  But I do patronise it fairly regularly.  I enjoy the RAF stories of the gentleman who works there, and they sell a decent range of Ben & Jerry’s.  Point being, ever since we moved in they’ve been doing three-for-two on all wine and champagne, an effective 33% off.So, not to look a gift horse in the mouth or anything, but the 40% voucher is actually only worth 7.67%.Still not a bad saving, but it doesn’t sound quite as viral as 40%, does it? Published 29 November 2006 13:43 by James Barbour Categories: Social Media, PR TrackBack URL for this post:http://blogs.hillandknowlton.com/blogs/trackback.aspx?PostID=6202 [...]

  2. division6 » Threshers proves power of social media linked to this post on December 4, 2006

    [...] At least, it has as far as my bandwidth bills are concerned. Since I posted in response to Hugh’s original blog post, in the last 7 days I’ve had (according to Google Analytics): [...]

  3. About that gift horse … | linked to this post on February 25, 2008

    [...] voucher into the ether. It’s giving the viral marketing geeks loads to talk about, and more than a handful of blogs have picked it [...]

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