Comments on: 40% off Threshers Wine

By: About that gift horse … |

About that gift horse … | — Mon, 25 Feb 2008 19:38:52 +0000

[...] voucher into the ether. It’s giving the viral marketing geeks loads to talk about, and more than a handful of blogs have picked it [...]

By: Paul Doc

Paul Doc — Fri, 08 Dec 2006 11:00:47 +0000

This is no more than a very clever marketing ploy by Threshers. By offering us (general public) a percieved “hefty” discount that we believe we’re not entitled to, will ultimately always induce demand

By: carol pritchard

carol pritchard — Thu, 07 Dec 2006 14:27:09 +0000

nnn

By: Alison King

Alison King — Wed, 06 Dec 2006 09:18:27 +0000

Give me a voucher

By: division6 » Threshers proves power of social media

division6 » Threshers proves power of social media — Mon, 04 Dec 2006 17:53:27 +0000

[...] At least, it has as far as my bandwidth bills are concerned. Since I posted in response to Hugh’s original blog post, in the last 7 days I’ve had (according to Google Analytics): [...]

By: Sam

Sam — Mon, 04 Dec 2006 16:51:45 +0000

I work in a threshers and yes all vouchers are being honoured although they may start being funny about your email you write on them so be careful to put a buisness email address on them (doesn’t have to be real) oh and if u want 6 of the same bloody bottle ask 4 it from the back coz the shelves are a bugger to keep full!

By: howard

howard — Sat, 02 Dec 2006 00:00:35 +0000

James.

That’s true enough BUT you have to spend twice as much to receive the 1/3 discount. A bottle of Bolli at £17 is more palatable than 3 bottles at £60 to me. I don’t like to have to buy my champagne in volume! The calculation’s straight forward too, if you mix and match on the 3 for 2 and get the cheapest one for free you can spend quite a time compromising – not with the 40% deal. Nice and transparent, just how I like it.

By: James Barbour : About that gift horse ...

James Barbour : About that gift horse ... — Wed, 29 Nov 2006 14:28:39 +0000

[...] About that gift horse … It’s very nice, and quite shrewd, of Thresher to have dropped their 40% off voucher into the ether. It’s giving the viral marketing geeks loads to talk about, and more than a handful of blogs have picked it up. But hang on a mo.I live a few doors down from a Thresher – but no, before you ask, that’s not why we bought the house. But I do patronise it fairly regularly. I enjoy the RAF stories of the gentleman who works there, and they sell a decent range of Ben & Jerry’s. Point being, ever since we moved in they’ve been doing three-for-two on all wine and champagne, an effective 33% off.So, not to look a gift horse in the mouth or anything, but the 40% voucher is actually only worth 7.67%.Still not a bad saving, but it doesn’t sound quite as viral as 40%, does it? Published 29 November 2006 13:43 by James Barbour Categories: Social Media, PR TrackBack URL for this post:http://blogs.hillandknowlton.com/blogs/trackback.aspx?PostID=6202 [...]