I ran a training session just before I went on sabbatical on various social media bits and pieces, showing people how to use search engines to find key phrases – amongst many other things.
Over the course of the session, which I tried to keep jargon free, I somehow managed to tell people that they should "concatenate their search terms" and use "Boolean search." I was also talking about influence and sentiment analysis, so there was a lot of jargon floating around that I couldn’t seem to avoid.
I think us social media-y types (oh, god, is that what I am?) should have our own translation engines, like the Bank of England. Check it out :
Inflation is likely to pick up to between 4% and 5% in the near term, and to remain well above the 2% target throughout 2011, boosted by the increase in VAT, higher energy and import prices, and some rebuilding of companies’ margins.
You will continue to be squeezed in the next couple of months by the government, overseas governments and companies.
Otherwise we might as well just be doing this.
(As an aside – I love that the CItyWire piece, in addition to clever writing, included a bit of clever coding. That principle – of creative storytelling in new ways, whether through interpretation or presentation of information and analysis – is one of the key things that will keep people passionate about traditional media venues, IMHO).