Amazon packaging – the environment is overrated

Amazon packaging with tiny productStraight up – let me tell you – I love Amazon Prime. I’ve been a customer for years and the convenience that £50 a year or so gives you is phenomenal – next day delivery on EVERYTHING they sell themselves. Amazing.

And often I’ve been impressed at the ‘limited wrapping’ options available on some products – where they’ll tape a USB key to the inside of an envelope or something before they post it to you. Great stuff there, guys.

But something went wrong this weekend. I ordered a ‘food umbrella’ – one of those things you put over the fruit bowl when the weather gets warmer to keep the flies out. At £2.25, it was not an expensive purchase, and as a folded up piece of lace doily, essentially, it wasn’t heavy or bulky.

So I was a little surprised at the box (pictured). Not sure what in Amazon’s P&P system went wrong there but  we were couriered a box that you could probably have squeezed about 100 of the umbrellas into – in which sat a single, solitary, lonely food umbrella.

D’oh! I’m suddenly curious as to whether this was an automated error or if someone actually went to the time and trouble to package that in there. I think I’ll ask Amazon UK on Twitter and will keep you posted! I’ve also submitted the picture via Amazon’s packaging feedback website – hopefully help make the service that little bit better!