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The soft play experience

playworld_thumb[1]We went to Jake’s Playworld this weekend. It’s a whole industry I didn’t really know existed before Emily was about six or seven months old when Amanda and Em introduced me to Gymtots in Basingstoke. These large, warehouse like constructs are filled with ball-pools, padded scaffolding, slides and hundreds of kids having all the fun in the world – and they are a fantastic innovation. Of course, parents have to supervise children, and so invariably end up having as much if not more fun making use of the slides etc.!

I don’t have much of a head for investments but I suspect that these sorts of set-ups, if run by people that know what they’re doing, are a good place to put money regardless of the macro-economic environment. On a Sunday afternoon, parents were handing over a fiver per child to let them have a go on the toys, AND paying a premium for sub-average but amusingly child-oriented portions of food.

Em had a wonderful time. As did we – that’s one heck of a slide!

Next time – we go to the bigger one with attached petting zoo!!

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