Silverstone’s booking policy sucks

Silverstone Entrance

I’ve been very frustrated in recent weeks by Silverstone’s booking policy. You may remember I blogged my excitement about heading out on a rally day, courtesy of my friends at my last birthday. Due to my own ineptitude, I booked it for a weekend on which we had another commitment, so I tried to move the date – to find that – despite the fact this was within three days of the original booking and I hadn’t (and still haven’t, in fact) received a confirmation of the booking, I couldn’t shift it.

The rationale is it stops Silverstone being left with last minute-cancellations and empty race slots, but seriously – the booking and re-booking attempt were both made two months in advance of the day itself. Silverstone’s margins can’t be so tight that they can’t make the occasional exception, especially as the two months would give them plenty of time to re-sell the slot! In case there are any Silverstone fans out there waiting to tell me off for not buying the cancellation indemnity insurance – I checked up about this. It only covers you in the event of a crisis on the day, not any personal conflicts.

So it’s all very annoying, and whilst several of Silverstone’s customer support staff have been unfailingly polite throughout the proceedings, they’ve also been stern and unbending; the only silver lining is that I’ve been able to transfer my birthday gift to someone else.

So thanks, Silverstone, but no thanks. You’ve ruined the birthday present my friends clubbed together to buy me last year, for a not insignificant birthday. I’m blaming you, as I find your rebooking policy insincere and I have no respect for an organisation that can’t flex for exceptions when its important for their relationship with their customers and immaterial to them in any real terms.